{"id":19407,"date":"2026-04-07T09:11:53","date_gmt":"2026-04-07T09:11:53","guid":{"rendered":"https:\/\/blog.looperbuy.com\/?p=19407"},"modified":"2026-04-07T09:11:53","modified_gmt":"2026-04-07T09:11:53","slug":"understanding-the-core-differences-b2b-vs-b2c-in-modern-global-sourcing","status":"publish","type":"post","link":"https:\/\/www.looperbuy.com\/blog\/understanding-the-core-differences-b2b-vs-b2c-in-modern-global-sourcing.html","title":{"rendered":"Understanding the Core Differences: B2B vs. B2C in Modern Global Sourcing"},"content":{"rendered":"\n<p>In today\u2019s interconnected global economy, businesses must master the nuances of digital commerce to thrive. Whether you are launching a new enterprise or optimizing an existing one, the foundational distinction between <strong>B2B (business-to-business)<\/strong> and <strong>B2C (business-to-consumer)<\/strong> models is the most critical strategic decision you will make. While both rely on digital infrastructure, their approaches to marketing, buyer intent, and operational complexity differ vastly <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"317\" src=\"https:\/\/blog.looperbuy.com\/wp-content\/uploads\/2026\/04\/image-97.png\" alt=\"b2b b2c\" class=\"wp-image-19408\" srcset=\"https:\/\/www.looperbuy.com\/blog\/wp-content\/uploads\/2026\/04\/image-97.png 661w, https:\/\/www.looperbuy.com\/blog\/wp-content\/uploads\/2026\/04\/image-97-300x144.png 300w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/figure>\n\n\n\n<p>As professional sourcing platforms like <strong>LooperBuy<\/strong> continue to bridge the gap between global manufacturers and international buyers, understanding these differences is no longer just &#8220;nice to have&#8221;\u2014it is a competitive necessity. This guide explores the distinct landscapes of B2B and B2C commerce, offering actionable insights for the 2026 business environment.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.looperbuy.com\/blog\/understanding-the-core-differences-b2b-vs-b2c-in-modern-global-sourcing.html\/#Defining_the_Models_Beyond_Transactions\" >Defining the Models Beyond Transactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.looperbuy.com\/blog\/understanding-the-core-differences-b2b-vs-b2c-in-modern-global-sourcing.html\/#Key_Distinctions_in_the_Digital_Age\" >Key Distinctions in the Digital Age<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.looperbuy.com\/blog\/understanding-the-core-differences-b2b-vs-b2c-in-modern-global-sourcing.html\/#2026_Strategic_Insights_Navigating_Modern_Sourcing\" >2026 Strategic Insights Navigating Modern Sourcing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.looperbuy.com\/blog\/understanding-the-core-differences-b2b-vs-b2c-in-modern-global-sourcing.html\/#Expert_Perspectives_Why_Sourcing_Strategy_Matters\" >Expert Perspectives Why Sourcing Strategy Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.looperbuy.com\/blog\/understanding-the-core-differences-b2b-vs-b2c-in-modern-global-sourcing.html\/#Conclusion_Future-Proofing_Your_Business\" >Conclusion Future-Proofing Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.looperbuy.com\/blog\/understanding-the-core-differences-b2b-vs-b2c-in-modern-global-sourcing.html\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.looperbuy.com\/blog\/understanding-the-core-differences-b2b-vs-b2c-in-modern-global-sourcing.html\/#References\" >References<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Defining_the_Models_Beyond_Transactions\"><\/span>Defining the Models: Beyond Transactions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>At their core, these models are defined by who is buying and why.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What is B2B?<\/h4>\n\n\n\n<p><strong>B2B (business-to-business)<\/strong> commerce involves transactions between companies. A manufacturer may sell directly to a wholesaler, or an interior design firm may purchase office furniture from a specialized supplier <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a>. In this model, the <strong>buyer intent is purpose-driven<\/strong>. Businesses purchase goods or services\u2014such as raw materials, specialized machinery, or wholesale software\u2014to improve productivity, increase efficiency, or generate further revenue <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What is B2C?<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"317\" src=\"https:\/\/blog.looperbuy.com\/wp-content\/uploads\/2026\/04\/image-99.png\" alt=\"b2b b2c\" class=\"wp-image-19410\" srcset=\"https:\/\/www.looperbuy.com\/blog\/wp-content\/uploads\/2026\/04\/image-99.png 646w, https:\/\/www.looperbuy.com\/blog\/wp-content\/uploads\/2026\/04\/image-99-300x147.png 300w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/figure>\n\n\n\n<p><strong>B2C (business-to-consumer)<\/strong> involves selling directly to the end user. This is the model most recognizable to the public, where a brand provides products or services for personal use. B2C transactions are frequently driven by <strong>emotional appeal and individual desire<\/strong> <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Distinctions_in_the_Digital_Age\"><\/span>Key Distinctions in the Digital Age<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While both models have evolved to utilize similar digital marketing tools, their strategic execution remains fundamentally different.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Feature<\/th><th class=\"has-text-align-left\" data-align=\"left\">B2B (Business-to-Business)<\/th><th class=\"has-text-align-left\" data-align=\"left\">B2C (Business-to-Consumer)<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Buyer Intent<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Rational, ROI-driven, purpose-oriented <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\">Emotional, desire-driven, personal <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Decision Process<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Complex, multiple stakeholders, long cycle <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\">Simple, individual, fast cycle <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Relationship<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Long-term, high-trust, personalized <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\">Often one-off, transactional, broad scale <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Marketing Goal<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Education, building trust\/expertise <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\">Creating emotional appeal, awareness <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2026_Strategic_Insights_Navigating_Modern_Sourcing\"><\/span>2026 Strategic Insights: Navigating Modern Sourcing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As we navigate 2026, the global supply chain landscape is shifting rapidly. Successfully navigating this environment requires agility and a deep understanding of current trends.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Rise of Agentic AI<\/h4>\n\n\n\n<p>We are entering a transformative era where AI no longer just assists; it acts. Recent reports indicate that over 62% of organizations are already experimenting with <strong>agentic AI<\/strong> for supply chain operations <a href=\"https:\/\/www.infor.com\/blog\/supply-chain-transformation-trends-2026\">infor<\/a>. From logistics agents that automatically reroute shipments to supplier risk agents that trigger alternative sourcing, technology is increasingly handling the &#8220;heavy lifting&#8221; of procurement <a href=\"https:\/\/www.infor.com\/blog\/supply-chain-transformation-trends-2026\">infor<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Agility and Diversified Sourcing<\/h4>\n\n\n\n<p>Geopolitical volatility and tariff pressures have redefined how companies plan for 2026. Approximately 75% of retail supply chain leaders report that tariff instability is forcing a shift toward <strong>regionalization and diversified sourcing<\/strong> to reduce risk <a href=\"https:\/\/www.inboundlogistics.com\/articles\/takeaways-shaping-the-future-of-the-global-supply-chain-0126\/\">inboundlogistics<\/a>. The &#8220;just-in-time&#8221; model is rapidly evolving into &#8220;just-in-case,&#8221; with firms increasingly prioritizing resilience and visibility over lean inventory <a href=\"https:\/\/www.unleashedsoftware.com\/blog\/supply-chain-management-trends\/\">unleashedsoftware<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Convergence of B2B and B2C Experiences<\/h4>\n\n\n\n<p>Today, B2B buyers expect a <strong>B2C level of convenience<\/strong>. They demand responsive, user-friendly platforms, 24\/7 customer support, and seamless digital ordering processes. Platforms like <strong>LooperBuy<\/strong> are at the forefront of this shift, providing global, one-stop sourcing that combines the scale of B2B with the ease and accessibility of B2C.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expert_Perspectives_Why_Sourcing_Strategy_Matters\"><\/span>Expert Perspectives: Why Sourcing Strategy Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Industry experts emphasize that resilience is no longer just a defensive plan; it is a competitive advantage.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibility is Key:<\/strong> Creating a &#8220;virtual twin&#8221; of your supply chain\u2014from suppliers to the last mile\u2014allows for real-time monitoring and proactive risk management <a href=\"https:\/\/blog.3ds.com\/brands\/delmia\/supply-chain-trends-to-look-out-for-in-2026\/\">3ds<\/a>.<\/li>\n\n\n\n<li><strong>Data Centralization:<\/strong> Companies that fail to break down information silos inherent in legacy systems will struggle to remain competitive. Centralized platforms that integrate seamlessly with existing stacks are essential for operational agility <a href=\"https:\/\/www.agistix.com\/resources\/blog\/supply-chain-trends-data-management-strategies\/\">agistix<\/a>.<\/li>\n\n\n\n<li><strong>Sustainability as a Standard:<\/strong> Sustainability has moved beyond a reporting requirement; it is now an <strong>auditable procurement data<\/strong> point. Organizations must prioritize transparency to satisfy investors and customers alike <a href=\"https:\/\/www.procurekey.com\/blog\/procurement-trends-in-2026\/\">procurekey<\/a>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_Future-Proofing_Your_Business\"><\/span>Conclusion: Future-Proofing Your Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whether you operate in the B2B or B2C space, the future belongs to those who prioritize agility, technological integration, and customer experience. By leveraging comprehensive platforms that offer global sourcing with low costs and high efficiency, businesses can mitigate risk and capitalize on new market opportunities.<\/p>\n\n\n\n<p><strong>Ready to streamline your global sourcing strategy?<\/strong> Discover how <strong><a href=\"https:\/\/looperbuy.com\">LooperBuy<\/a><\/strong> bridges the gap between global manufacturers and your business needs, offering a seamless, one-stop platform for your wholesale requirements. <strong>Start optimizing your supply chain today.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span>Frequently Asked Questions (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Q1: What is the main difference between B2B and B2C?<\/strong><br>A1: The fundamental difference is the target audience and intent. B2B focuses on selling goods\/services to other companies for business purposes, while B2C focuses on selling directly to individuals for personal use <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a>.<\/p>\n\n\n\n<p><strong>Q2: Which market is larger, B2B or B2C?<\/strong><br>A2: The B2B market is significantly larger in terms of volume and value, as it supports the entire production and operational infrastructure of the global economy <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a>.<\/p>\n\n\n\n<p><strong>Q3: How are B2B sourcing strategies changing in 2026?<\/strong><br>A3: Strategies are shifting toward resilience, regionalization, and the integration of agentic AI. Companies are prioritizing diversified sourcing to mitigate geopolitical risk and tariff volatility <a href=\"https:\/\/www.inboundlogistics.com\/articles\/takeaways-shaping-the-future-of-the-global-supply-chain-0126\/\">inboundlogistics<\/a> <a href=\"https:\/\/www.bsigroup.com\/en-US\/insights-and-media\/insights\/blogs\/five-supply-chain-trends-that-will-define-2026\/\">bsigroup<\/a>.<\/p>\n\n\n\n<p><strong>Q4: Can a company operate as both B2B and B2C?<\/strong><br>A4: Yes. Industry giants like Amazon and Samsung successfully operate both models, selling directly to individual consumers and providing solutions to enterprises <a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ascm<\/a>.<\/p>\n\n\n\n<p><strong>Q5: What role does AI play in modern B2B sourcing?<\/strong><br>A5: AI is becoming the new baseline for execution. It is being used for predictive planning, supplier risk management, and automating procurement tasks\u2014helping teams move faster while reducing human error <a href=\"https:\/\/www.infor.com\/blog\/supply-chain-transformation-trends-2026\">infor<\/a> <a href=\"https:\/\/blog.3ds.com\/brands\/delmia\/supply-chain-trends-to-look-out-for-in-2026\/\">3ds<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"References\"><\/span>References<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/virtocommerce.com\/blog\/b2b-vs-b2c\">Virtocommerce: B2B vs. B2C Definitions, Differences, and Examples<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ascm.org\/globalassets\/ascm_website_assets\/docs\/top10trends2026.pdf\">ASCM: Top 10 Supply Chain Trends 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.infor.com\/blog\/supply-chain-transformation-trends-2026\">Infor: Supply Chain Transformation Trends for 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.inboundlogistics.com\/articles\/takeaways-shaping-the-future-of-the-global-supply-chain-0126\/\">Inbound Logistics: Future of Global Supply Chain Takeaways &amp; Trends<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.procurekey.com\/blog\/procurement-trends-in-2026\/\">ProcureKey: Procurement Industry Trends to Watch in 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.agistix.com\/resources\/blog\/supply-chain-trends-data-management-strategies\/\">Agistix: Supply Chain Trends in 2026: Data Strategies for Resilience<\/a><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Hot Topics:<\/strong><br>B2B procurement strategy, global sourcing platform, B2B vs B2C business model, supply chain resilience, B2B digital transformation, wholesale sourcing guide, cross-border trade optimization, B2B e-commerce trends 2026, agentic AI in supply chain, global B2B marketplace solutions.<\/p>\n\n\n\n<p><strong>Article Summary:<\/strong><br>This article provides a comprehensive analysis of B2B vs. B2C commerce, tailored for global sourcing platforms. It examines the fundamental distinctions in buyer intent, decision-making, and marketing, while highlighting key 2026 trends such as the rise of agentic AI, the shift toward diversified sourcing for resilience, and the convergence of B2C-level convenience in B2B marketplaces. The content is optimized for E-E-A-T, offering expert insights and actionable strategies to help businesses navigate the modern, complex global supply chain landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s interconnected global economy, businesses must master the nuances of digital commerce to thrive. Whether you are launching a new enterprise or optimizing an existing one, the foundational distinction between B2B (business-to-business) and B2C (business-to-consumer) models is the most critical strategic decision you will make. While both rely on digital infrastructure, their approaches to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3784],"tags":[3855],"class_list":["post-19407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","tag-b2b-b2c"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.looperbuy.com\/blog\/wp-json\/wp\/v2\/posts\/19407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.looperbuy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.looperbuy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.looperbuy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.looperbuy.com\/blog\/wp-json\/wp\/v2\/comments?post=19407"}],"version-history":[{"count":1,"href":"https:\/\/www.looperbuy.com\/blog\/wp-json\/wp\/v2\/posts\/19407\/revisions"}],"predecessor-version":[{"id":19411,"href":"https:\/\/www.looperbuy.com\/blog\/wp-json\/wp\/v2\/posts\/19407\/revisions\/19411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.looperbuy.com\/blog\/wp-json\/wp\/v2\/media\/19409"}],"wp:attachment":[{"href":"https:\/\/www.looperbuy.com\/blog\/wp-json\/wp\/v2\/media?parent=19407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.looperbuy.com\/blog\/wp-json\/wp\/v2\/categories?post=19407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.looperbuy.com\/blog\/wp-json\/wp\/v2\/tags?post=19407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}